With the global economy (and especially the US one) going downhill, many blog owners fear their blogs will encounter some really harsh times. However, for me, as a car blog owner, things are actually pretty good; beside the fact that automotive companies spent more on ads, here’s another reason why:

It looks like the advertising industry, especially the online one, will be one of the healthiest industry, during this recession (link)

Svetlana Gladkova from Profy did a study of how the advertising industry handled the Grand Depresson in the ’30s. And what she found out is pretty promising. It looks like advertising was doing way better than the other industries. The explanation for this is quite simple: companies still invest large amounts of money into advertising, because it’s the best way to make consumers believe everything is going great at the company. Like Svetlana says, not everyone looks at the stock market to see how a company is doing, but instead, if they see more money put into advertising, they assume everything’s ok. And it actually looks like forward-thinking companies that didn’t cut their advertising budget in the ’30s were the ones that thrived.

Chris Crum from SmallBusinessNewz reports that the online advertising market is up 15.2% in the United States and 21% in the United Kingdom. And things look good for the industry, because if companies will cut some of their advertising budget, it will be from traditional advertising. Online advertising has the main advantage of offering easier measurable conversion rates.

So, it looks like car blogs won’t be affected by the economic crisis as much as other industries, and we really hope everything’s gonna be allright.